Marketing Academy
Marketing that fits your business.
Auras Marketings is the marketing academy of the group: a learning platform where freelancers and small businesses work out their own marketing strategy step by step, guided by the coach Alex and ending with a 90-day plan.
New business unit
Auras Marketings is the fourth business unit of Auras und Bielawski.
With Auras Marketings we are adding marketing education for freelancers and small businesses to the group. The platform is already live at auras-marketings.com, and the marketing check is free and needs no sign-up.
Services
What Auras Marketings does.
Learning platform for freelancers and small businesses: ten modules to your own marketing strategy, with a coach, worksheets and a finished plan.
- 01
Marketing check
15 questions, free and without sign-up: maturity level, the three biggest levers and a first recommendation.
- 02
Learning platform
10 modules with 63 lessons and 5 additional courses, to read, listen to and watch as explainer videos.
- 03
Coach Alex
Feedback on every worksheet and answers to questions, always related to your own business.
- 04
My marketing system
A plan in nine sections, from channels, content and funnel to budget and key figures.
- 05
Strategy document
All results in one document, exportable as PDF, with pre-filled templates and calculators.
- 06
Implementation
On request the team builds funnels, ads and automation based on the strategy you worked out.
How it works
Seven steps to your own marketing strategy.
Auras Marketings is not a video course to watch on the side. You work on your own business and end up with a plan you can put into practice.
- 01
Marketing check
15 questions on target customers, offer, channels, funnel and numbers. Free and without sign-up.
Result: Your maturity level, your three biggest levers and a first recommendation for your learning path.
- 02
Questionnaire about your business
25 questions in five short steps: industry, offer, order value, customers, channels so far, time, strengths and goals.
Result: A profile that makes learning path, examples, coach and marketing system fit your business.
- 03
Read, listen to or watch the lessons
10 modules with 63 lessons, each only a few minutes long. Lessons can be read aloud and watched as explainer videos.
Result: The knowledge for the next building block, with examples from your industry.
- 04
Fill in the worksheets
For every module you answer concrete questions about your business. Everything is saved automatically.
Result: Target customers, positioning and channels in your own words.
- 05
Feedback from the coach
Alex reviews every worksheet against fixed criteria, tells you what is missing and answers your questions.
Result: Answers that are sharpened before they go into your strategy.
- 06
Your marketing system
Questionnaire and worksheets turn into a plan with channels, content, funnel, budget, tools and key figures.
Result: A plan that fits your time, your budget and your strengths.
- 07
Strategy document and implementation
All building blocks end up in your strategy document, exportable as PDF. Templates are pre-filled with your answers.
Result: A finished plan to implement, on your own, with your team or with us.
Curriculum
10 modules, 63 lessons, around 13 hours.
The modules build on each other and unlock one after the other. The idea is one module per week with two to four hours for lessons and worksheet. Faster or slower works any time, progress is saved.
Module 1, free5 lessons, approx. 43 min.
Status check
Honestly assess your maturity, record your starting point and set a goal for the next twelve months.
Module 26 lessons, approx. 90 min.
Target customer and market
Describe your ideal customer precisely, understand buying motives and assess market and competition.
Module 36 lessons, approx. 75 min.
Positioning and offer
Unique position from the customer's view, a one-sentence value proposition and an offer with a clear price.
Module 45 lessons, approx. 60 min.
Message and brand
Core message, a credible story, tone of voice and a recognisable brand presence.
Module 514 lessons, approx. 168 min.
Channels and measures
Two to three main channels matching stage and budget, with an in-depth part on social media.
Module 66 lessons, approx. 75 min.
Funnel and conversion
The path from first contact to enquiry: lead magnet, landing page, emails and closing.
Module 76 lessons, approx. 73 min.
Automation and tools
Choose the right tools and automate recurring marketing tasks.
Module 85 lessons, approx. 60 min.
Numbers and control
Define key figures, measure results and adjust deliberately.
Module 94 lessons, approx. 45 min.
Implementation plan
Bring everything together into a personal 90-day plan with a weekly routine.
Module 106 lessons, approx. 70 min.
AI in marketing
Use assistants such as Claude and ChatGPT sensibly for copy, ideas and routines.
Five additional courses for individual topics in depth
Each additional course has 20 lessons and is also tailored to your business.
- Social media with AI
- Websites with Claude
- Email and newsletters
- Found locally on Google
- Found in AI search engines
My marketing system
Nine sections that fit together.
Right after the questionnaire a first plan is ready, calculated from fixed rules for industry, buying journey, budget, time and strengths. The coach then writes each section individually and includes the worksheets. Every section can be edited by you.
- 01
Starting point and goal
Where you stand and what your goal means in numbers.
- 02
Positioning and message
What you stand for and how you talk about it.
- 03
Channel plan
The two to three channels that fit business, budget and time.
- 04
Content plan for 4 weeks
Topics, formats and a rhythm you can keep up.
- 05
Funnel
Lead magnet, landing page, emails and closing, from first contact to order.
- 06
Budget and advertising
How your monthly budget is split sensibly.
- 07
Tools
Which tools take work off your hands, including Claude and ChatGPT.
- 08
90-day plan
What you implement in which month, with a weekly routine.
- 09
Key figures
How you can tell whether your marketing works.
The coach
Alex gives feedback on every answer.
Alex knows your questionnaire and everything you wrote in the worksheets. Instead of generic advice you get concrete pointers on your offer and your customers, in the evening and at weekends too.
Review worksheets
Against fixed criteria per module, for example whether a target group is narrow enough.
Suggest wording
Concrete sentences you can adopt or adapt.
Answer questions
On channels, copy, prices or key figures, always related to your business.
Write the marketing system
Questionnaire and worksheets become the sections of your plan.
Who it is for
For everyone who has to win customers.
Auras Marketings is aimed at freelancers, founders and small businesses who want to take their marketing into their own hands. No prior knowledge is needed. Every module comes with examples from these industries:
- Trades and crafts
- Services and consulting
- Coaching and training
- E-commerce
- Hospitality
- Software and IT
- Local business and retail
- Health and therapy
Other industries work the same way: questionnaire and coach adapt the content to your business.
Pricing
Start for free, pay once, keep it for good.
There is no subscription, no renewal and nothing to cancel.
Free
€0
permanently, no payment details
- Marketing check with evaluation
- Questionnaire and personal learning path
- Module 1 with worksheet
- 2 of 9 sections of the marketing system
- First lesson of every additional course
- 3 questions to Alex
Complete
€297
one-off, permanent access, incl. 19% VAT
- All 10 modules with worksheets
- All 5 additional courses
- Complete marketing system
- Strategy document with PDF export
- Templates, calculators and bonus library
- 50 questions to Alex per month
Rather have it done for you? The team implements funnels, ads and automation from €2,500, paid once per project, plus VAT.
As of October 2026. The information on auras-marketings.com is binding.
Questions
Frequently asked questions about Auras Marketings.
How does Auras Marketings belong to Auras und Bielawski?
Auras Marketings is a business unit of Auras und Bielawski GbR, just like TMB Invest, Mr. White and Agentur56. The platform has its own website and its own terms.
Do I need prior marketing knowledge?
No. The lessons assume no expertise, and the worksheets show examples for every question.
How much time should I plan?
The lessons add up to around 13 hours, plus the time for the worksheets. The idea is one module per week.
Is the coach an AI?
Yes, Alex works with an AI language model, which is labelled in the coach. His suggestions are drafts you check before using them. He does not replace legal or tax advice.
What happens to my data?
Only what the platform needs is stored: account, learning progress, answers and coach conversations. There are no tracking cookies. Data can be exported or deleted at any time.
Does Auras Marketings promise more customers?
No. The platform provides knowledge, tools and a plan. What comes of it depends on your implementation and your market.
Can the team implement the marketing for me?
Yes. Based on your strategy from the platform, the team builds landing page, lead magnet, email sequence and ads and sets up the automation.
Website
All details, products and ways to get in touch with Auras Marketings can be found on its own website.
NoticeAuras Marketings provides knowledge, tools and a plan. No particular success is promised; it depends on your own implementation and your market.
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A project that fits this unit?
We are happy to discuss whether and how we can support – directly or through the right business unit.